Certified Associate in Project Management (CAPM) | Marketing Project Manager | Digital Project Lead (eCommerce)

Overview

• Owned planning and execution of marketing and eCommerce initiatives across DTC and marketplace environments

• Managed project timelines, dependencies, and stakeholder coordination for Shopify launches, lifecycle systems, and optimization initiatives

• Improved storefront conversion rate by 14% through structured experimentation and data-driven testing

• Directed product launch planning across marketing and operations teams, reducing procurement delays by 15% and mitigating stockout risk

• Reduced operational costs by 12% through process improvements, workflow optimization, and vendor alignment

• Leveraged KPIs and performance tracking to guide prioritization, delivery decisions, and continuous iteration

My Approach

I manage marketing and eCommerce work as structured projects with clear scope, timelines, and success metrics—not ad-hoc execution.

My focus areas include:

• Defining scope and success criteria before work begins

• Sequencing work to reduce risk and dependencies

• Coordinating stakeholders across marketing, operations, and vendor teams

• Ensuring measurable outcomes through KPI tracking and iteration

Whether optimizing conversion rates, launching products, or expanding marketplaces, the common thread is accountability, risk management, and delivery excellence.

Case study portfolio summary

Case study 1: Lifecycle Email & Retention System

Role: Lifecycle & Retention Lead
Ownership: Owned end-to-end lifecycle strategy and execution
Context: Beauty DTC ecommerce brand email channel with 20–60k subscriber list and manual campaign workload prior to automation

Problem:
Heavy reliance on manual email campaigns (8–10 hrs/week) with limited lifecycle automation, restraining revenue growth and retention.

Actions:
• Designed and implemented five core lifecycle automation flows (cart, welcome, browse, post-purchase, win-back)
• Built 3-tier segmentation aligned to customer behavior and repurchase timing
• Established structured A/B testing and reporting using GA4 and platform attribution

Impact:
• Increased email share of revenue from 8% → 25–30% within 120 days
• Shifted email channel dominance toward automated flows (majority of revenue)
• Reduced manual workload by 8–10 hours/week while maintaining list health

Case study 2: Amazon FBA Marketplace Launch

Role: Marketplace Launch Lead
Ownership: End-to-end launch execution and performance optimization
Context: Amazon US and Canada launch from zero reviews, zero sales history, low five-figure working capital constraint

Problem:
Enter competitive Home & Kitchen category on Amazon with no reviews/sales history and strict efficiency requirements around ACoS and inventory risk.

Actions:
• Built foundational listings with keyword research and category-aligned visuals
• Sequenced PPC testing (exact → phrase → supportive targeting) with search term hygiene
• Managed inventory buffers and cross-border logistics to avoid stockouts during scaling

Impact:
• Grew from $0 → low-mid five figure US monthly revenue run rate by month 8
• Stabilized ACoS in low-mid 20% range and TACoS in low-mid teens
• Built review progression from 0 to 25+ within first months and organically to 150+ by month 8

Case study 3: Shopify Conversion Rate Optimization (CRO)

Role: Conversion Rate Optimization Lead
Ownership: Led CRO across PDP, cart, and checkout with cross-functional coordination
Context: DTC Shopify beauty brand, 50k–150k monthly sessions, stagnating conversion rate (1.8%)

Problem:
Conversion plateau on product and checkout pages while traffic grew, risking CAC inflation and inefficient acquisition spend.

Actions:
• Ran structured 2–3 experiments per month using Shoplift, GA4 and heatmap analysis
• Improved product page UX (CTA clarity, trust signals, images, FAQ)
• Optimized cart/checkout (progress cues, shipping messaging, payment options)

Impact:
• Increased CVR from 1.8% → 2.05% (14% relative lift)
• Reduced cart abandonment 8 points (example 68% → 60%)
• AOV improved 3–8%, CAC decreased 5–12% from conversion efficiency gains

Case study 4: Supply Chain Optimization

Role: Operations & Marketing Alignment Lead
Ownership: Led cross-functional supply chain planning and readiness improvements
Context: Multi-SKU consumer products (including regulated items) with monthly promotional cadence

Problem:
Frequent launch delays and stockouts disrupted marketing execution and wasted budget.

Actions:
• Built vendor scorecard system weighted toward reliability and communication
• Created shared launch calendar with backward planning and safety buffers
• Implemented weekly vendor cadence and escalation protocols

Impact:
• Increased on-time launch success from 70% → 90–95%
• Reduced stockout disruption 40–70% during planned campaigns
• Improved vendor on-time performance to 90–95% post scorecards and cadence

How I operate day to day

I serve as the single point of accountability for delivery—translating business goals into executable plans, coordinating specialists across teams, and surfacing risks before they become blockers.

I balance hands-on problem solving with strategic orchestration, ensuring teams stay focused, dependencies are managed, and outcomes remain measurable and on track.

How I plan & execute work

• Define scope, timelines, dependencies, and success criteria before execution begins

• Own delivery plans and coordinate stakeholders across teams and vendors

• Identify and mitigate risks early to prevent launch delays and rework

• Track progress and performance against KPIs and delivery milestones

• Communicate status, risks, and next steps clearly to both technical and non-technical audiences

What I'm looking for

I'm seeking a Marketing Project Manager, Digital Project Manager, or eCommerce Program Manager role where I can own planning and delivery of initiatives that improve conversion performance, operational efficiency, and platform execution.

I'm most energized by:

• End-to-end ownership of marketing and digital project delivery

• Managing timelines, dependencies, and stakeholder expectations

• Coordinating work across marketing, operations, vendors, and technical teams

• Environments that value delivery excellence, clear KPIs, and accountability

Experience snapshot

Digital Marketing Manager & Project Lead

N&D International Group Inc.

(2017–Present)

• Led cross-functional delivery across Shopify DTC and Amazon FBA initiatives, owning scope, timelines, dependencies, and stakeholder coordination

• Improved storefront conversion rate by 14% (1.8% to 2.05%) through structured CRO work across product pages, cart, and checkout, with device-level analysis and controlled testing

• Built lifecycle email automation in Klaviyo that increased email share of revenue from 8% to 25% to 30% within 120 days, with flows generating 55% to 80% of email revenue depending on promo calendar

• Improved repeat purchase rate by 15% to 25% relative over 6 months through segmentation, post purchase paths, and win back strategy, while maintaining list health (0.15% to 0.30% unsubscribe rate per send)

• Launched Amazon FBA in the US and Canada from zero presence to low to mid five figures monthly run rate in the US by month 8, maintaining ACoS in the low to mid 20% range and disciplined inventory coverage

• Increased on-time launch rate from 70% to 90% to 95% by implementing vendor scorecards, buffer policies, and a launch calendar tied to readiness checks

• Reduced operational costs by 12% through workflow simplification, vendor alignment, and execution process improvements

Education

• Master of Management Analytics (MMA), Queen’s University (2016)

• Master of Business Administration (MBA), Eastern Mediterranean University (2012)

Practical Application of Gen AI for Project Managers

Certified Associate in Project Management (CAPM)

Salesforce Sales Operations Certificate

Google Project Management Certificate

Klaviyo Product Certification

Key Certifications

Meta Ads, YouTube Ads, TikTok Ads, Amazon FBA, Email Marketing, SEO

Project Management:

Marketing & Sales Technology:

Asana Workflow Specialist Certificate

Make Foundation

• Project planning, scope, timelines, dependencies, and milestones

• Stakeholder coordination across marketing, operations, vendors, and leadership

• Risk management, issue tracking, and change control

• KPI reporting, performance tracking, and iteration cycles

• Cross-functional execution for launches, optimization, and retention programs

• Project management: Asana, Google Sheets, dashboards

• eCommerce: Shopify, Amazon Seller Central (FBA)

• Lifecycle and retention: Klaviyo, customer segmentation, flow strategy

• Analytics and insights: GA4, funnel analysis, cohort tracking, heatmaps and session recordings

• Marketplace growth: Amazon Ads Console, keyword research tools, search term mining, negatives

• Automation: Make.com foundations, lightweight workflow automation

Skills Section

Core Skills

Platforms and Tools

Let’s Connect

For career opportunities, interviews, or professional inquiries, please contact me at:

• Email: info@scalebysolmaz.com

I respond to professional inquiries promptly.